Founded in 2014 with a simple but ambitious aim: to create media and events that genuinely served the public sector, rather than talking at it. From day one, the focus was on substance over noise - creating spaces where practitioners, leaders and partners could share real experiences, learn from one another and explore what “good” looks like in practice.
As the public sector began grappling with digital transformation, flexible working and the push towards paperless operations, Pendulum Media became an active part of that conversation. We didn’t just report on change - we helped convene it, bringing together public-sector organisations and trusted suppliers to explore new ways of working and celebrate progress where it was happening.
That commitment led to the creation of the Public Sector Paperless Awards, an initiative designed to recognise organisations that were genuinely rethinking processes, culture and technology to deliver better outcomes. The awards quickly became a respected fixture in the calendar, valued for their credibility, transparency and strong peer recognition.
Building on that momentum, we launched Smarter Working Live - a flagship conference and awards programme in partnership with the Government Property Agency focused on how the public sector can work more effectively across people, places, technology and culture.
Alongside our events, we have continued to invest heavily in content, research and community. Through reports, surveys, webinars and roundtables, we’ve built long-standing relationships with public-sector professionals and created platforms where insight flows both ways - from the frontline to leadership, and from policy to practice.
Today, Pendulum Media sits at the intersection of public-sector insight, trusted storytelling and meaningful connection. We work with organisations that want to engage the public sector properly - not through hype or hard sell, but through relevance, credibility and long-term value. Everything we do is driven by the belief that when the right people are brought together, progress follows.
Introducing the GovNews Community and attaining approved supplier status on the Crown Commercial Service marketed a pivotal moment. This achievement led to a triumphant bid for the long-term agreement for Smarter Working Live.
By deeply understanding our customer's goals, and vision, we tailer our services to align with their unque needs.
Regular collaboration and commitment to value-added account management, ensure that we're invested in the partnership success, and we offer strategic guidance based on our industry expertise.
This approach fosters open communication trust, and a shared commitment to achieving tangible results. As a true partner, we grow alongside our clients, adapt to their evolving requirements, and continuously refine our strategies, services and solutions to drive their success in the ever-changing landscape of the UK Public Sector.
Pendulum Media prioritise building partnerships with our clients, not just transactions.
