understand the public sector before you attempt to influence it. Our Strategy, Insight & Research services ensure your marketing is grounded in real evidence, aligned to public sector priorities and focused on delivering measurable outcomes.
Effective public sector marketing starts with insight, not assumption.
We work with suppliers to define clear objectives, identify the right topics and build research programmes that reflect genuine public sector challenges and decision-making pressures.
Using the GovNews audience, we run anonymous research surveys that encourage honest responses and generate meaningful data. Results are analysed, interpreted and translated into clear insight that can shape messaging, content and engagement strategies.
Our research programmes are designed to deliver insight you can actually use.
We begin by working closely with your team to define the commercial objectives behind the research, ensuring topics and outputs support real marketing, sales and engagement goals rather than abstract data collection.
Topic development and question design are carefully structured to reflect public sector language, responsibilities and pressures, helping respondents engage confidently and honestly with the survey.
Using the GovNews audience, we manage outreach, promotion and response volumes over a defined period to ensure robust participation and statistically meaningful results.
Once data collection is complete, we analyse responses in detail, identifying key trends, sector differences and emerging themes across government, local authorities, the NHS and wider public services.
Insights are translated into professionally written and designed reports that can be used across campaigns, events, PR activity and sales conversations, forming the foundation of longer-term public sector marketing strategies.
